Sport

ADIDAS FUTURE ARENA

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Client
Adidas
Industry
Sport
Type
Immersive experience

How to convey the intensity of a stadium of 50,000 people?

MAKING THE HEART OF THE ARENA BEAT

Who, as an amateur player, hasn’t dreamt of being a Soccer superstar and scoring the decisive goal in a championship Final? On the occasion of the Euro 2016 in France, Adidas grants the wishes of millions of fans, proposing a new gaming experience called the Future Arena. An augmented arena that simulates the sensations of a high profile match. In order for this magnificent wish to mirror reality, we played with virtual reality, creating an immersive solution that mixes animation and video mapping.

A large-scale technical and artistic work that gives this immense wall fresco the characteristics of a stadium filled with 50,000 cheering fans. Over the course of a game, players could feel the clamor of an entire stadium while walking down the tunnel onto the pitch, feel the vibrations from the boos coming down from the stands after a hard tackle. or share their joy with fans after the opening goal. A unique moment, full of emotion and passion.

Credits

  • Agency Ubi Bene
  • Video content and conception Superbien
  • Casting, green screen filming, and stylism Rouchon Paris
  • Videoprojection ETC Audiovisuel
  • Sound design StartRec
  • Video capture HVH
  • Video edit Victor Gounon
  • Music Justice - Genesis