MAKING THE HEART OF THE ARENA BEAT
Who, as an amateur player, hasn’t dreamt of being a Soccer superstar and scoring the decisive goal in a championship Final? On the occasion of the Euro 2016 in France, Adidas grants the wishes of millions of fans, proposing a new gaming experience called the Future Arena. An augmented arena that simulates the sensations of a high profile match. In order for this magnificent wish to mirror reality, we played with virtual reality, creating an immersive solution that mixes animation and video mapping.
A large-scale technical and artistic work that gives this immense wall fresco the characteristics of a stadium filled with 50,000 cheering fans. Over the course of a game, players could feel the clamor of an entire stadium while walking down the tunnel onto the pitch, feel the vibrations from the boos coming down from the stands after a hard tackle. or share their joy with fans after the opening goal. A unique moment, full of emotion and passion.
- Agency Ubi Bene
- Video content and conception Superbien
- Casting, green screen filming, and stylism Rouchon Paris
- Videoprojection ETC Audiovisuel
- Sound design StartRec
- Video capture HVH
- Video edit Victor Gounon
- Music Justice - Genesis